FeviKwik is an instant adhesive, it bonds in seconds. The client wanted a cost-effective outdoor idea that could demonstrate this quality in an interesting fashion.

So we came up with an innovative and interactive solution: 'World's quickest demo'. At first sight, the unit looked like nothing but an installation of a broken ceramic plate. At the bottom there was a message which read: “See how fast FeviKwik works. Press here.” When any curious customer pressed the given button, the broken pieces began to rotate (thanks to a hidden motor) and the plate gets fixed in a jiffy.

This was extremely engaging, as people could see instant results with their own hands. Many enjoyed doing this over and over again. And more importantly, the sales of FeviKwik went up by 38 percent in Mumbai.