Brief description: How to sell more meat? Consumers choose between meat, fish and chicken every day. Statistics shows that the main problem is lack of inspiration; what should we make for dinner today? Our goal was to build preferences to Norwegian meat by building Norway's best known food-portal. The website should inspire and teach how to make healthy, trendy and delicious food. All recipes on matprat.no includes meat. Matprat.no builds loyalty through knowledge, and has become the central key to all communication from the meat producers in Norway (film, trade, web marketing, email marketing and events).