The big mirror, consisting of break-proof plexiglas, was positioned on the floor in the entrance so that the male guests could catch a glimpsr or two under the skirts of the female guests. Furthermore, some smaller mirrors were displayed at promising places in the club, for example in front of cigarette machines, all printed with the German FHM claim, "This is what men are like".

The mirrors created a funny interaction between the guests and showed the typical humor of FHM. Furthermore the promotion caused extra public relations by reports in blogs and magazines, for example "PAGE".