More than 31,000 people lose their lives each year in accidents caused by drunk drivers in Brazil (source: Ministry of Health). And despite awareness campaigns, this number continues to grow worldwide. Our challenge is to change the strategy, since the awareness campaigns alone have proven to be ineffective.

Rather than just an awareness campaign, we created an innovative accessory in order to cause an effective habit change in drivers: Fiat Safe Key, the first car key designed to save lives.

We know that behavior in traffic doesn’t change overnight. So, we created an addictive game that makes you think about it every time you play.

The game takes place in the city of Mistakeland.

All you have to do is touch the cars, motorcycles and bikes to make them stop and touch them again to make them resume movement.

But if you let them standing still for too long, two things happen: they loose their patience and you lose the game.

The goal is to control the traffic and, as you pass trough the phases, the traffic keeps getting worse.

Some results:

_ A 5 star evaluation at App Store and Android Store;

_ And most importantly, thousands of people more aware about their responsibility on the streets.