To celebrate 80 years of FIAT in Portugal.

We decided to use an intricate and artesanal art direction. One that, through typical Portuguese symbols and an eye on a modern execution helped us create just the right piece of direct marketing.

The brochure has been a success. As it serves as storytelling device and at the same time, a portfolio, clients and FIAT have embraced as collectible item. It has set a standard both inside the agency and for future briefs, since it has garnered overwhelmingly positive reviews from all our targets. As far as return on investment, it has shown to be the ideal investment since it has been reprinted after the initial run.