The agency and Fiat have revolutionised the online automotive experience with the launch of www.fiat.co.uk - the ultimate Fiat dealership online. The innovative, architect designed online showroom features a series of world-firsts including one screen car configuration, full-screen video, and live contact console provides test-drive bookings in real-time, a unique finance tool and mobile owner services. Described by What Car? magazine as ‘featuring a series of world firsts for a car website...very neat sophisticated and fun’, Contagious magazine said ‘innovative, simple and beautiful’, while Autocar said ‘easily the most sophisticated website of any car manufacturer’ and AutoExpress called it the ‘ultimate Fiat dealership’.