Cannes Lions

FIAT 500 DESIGN

LEO BURNETT TAILOR MADE, Sao Paulo / FIAT GROUP / 2014

Case Film

Overview

Entries

Credits

Overview

Description

This campaign has the goal to reinforce the importance of the Cinquecento’s design in Brazil. So we found a unusual and fun way to show our audience that, wherever we see a Cinquecento, we see design.

Similar Campaigns

12 items

THE TOURIST

INDEPENDENT IDEAS, Turin

THE TOURIST

2015, FIAT GROUP

(opens in a new tab)