Cannes Lions
LEO BURNETT BRASIL, Sao Paulo / FIAT GROUP / 2010
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Our strategy was to go beyond the superficial modernity of the other competitors, presenting the Fiat 500 as a true icon of modernity as it is concerned not only with the design, but also with the community, with technology, with the economy and the expression of the unique style of its users.This thought led to the insight into the concept "the car from our time" and into a statement of principles to be followed in this "our time":
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