The creative idea is to introduce the 500X and its features with a music oriented digital campaign, based on the universal insight of drivers: "the joy of finding a free parking spot".

The song is about an ordinary man who is having a very bad day because of daily problems. But suddenly everything becomes alright as he finds a free parking spot for his Fiat 500X.

The song starts with a melancholic atmosphere and builds up to a happy, uplifting and catchy chorus, thus the character turns into a pop-star.

- Humorous, absurd but yet very insight-oriented lyrics are written,

- The music is composed and produced in EDM genre, which is very popular in Turkish pop music scene

- The video is made with the cliches of common pop music videos.

The song and the music video are featured and shared on social media platforms of

- Fiat Turkey (YouTube, Facebook, Instagram, Twitter)

- Performing YouTuber (YouTube, Facebook)

- NetD (Most popular Turkish YouTube channel)

- Spotify (As a single)

- Fun & Music Oriented Pages

The song turned into a hit and went viral.

The video has been viewed more than 11 million times and got thousands of interactions, shares and comments in less than two months.

It had a very positive impact on the Fiat Turkey social media platforms and the people even started to share photos of their cars parked.

The song was praised as one of the best tunes in Turkish pop music scene and on comments by many music fans.