Cannes Lions
AGENCIACLICK, Sao Paulo / FIAT GROUP / 2008
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A plot involving three characters to whom the car is scenery or a means of transportation for their love encounters. We used Twitter, a social networking tool that was still little explored by advertising, to create a "spicy" story. People would watch the interaction between them, or would themselves interact with the characters, trying to take part in the couple's adventurous encounters.
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