The production of branded content in Brazil has been growing in recent years. Several brands have been encouraging actions in these formats. In tune with this trend, our client Fiat has increasingly invested in branded content actions, with the launch of the book Skies being one of the brand’s biggest actions of the year. A branded content action that generated great results and which will surely encourage Fiat to continue investing more and more in this format.

All the public had to do to seize the offer was paying attention to the billboards on the streets or at the Fiat dealerships.

The 10 copies of the limited edition of the book were sold on the very day of its launch. With the promotion we obtained a return of US$ 2,000,000 in spontaneous media for the brand, as well as a great deal of positive comments on the social networks and Fiat’s interactive channels. And most important: a 34% increase in sales during the launch of the Fiat 500 Cabrio, when compared to launches of other cars in the same category.