To launch the 2011 Adventure line for the period of March-April, the client has requested we develop a material for the POS for dealerships. The 201 models got tougher and with a more aggressive design, showing they are perfect for people who like to leave town. The great challenge was to create an unusual piece in a category that has done everything on the theme.

To finish the poster is all pierced and was installed in the corners of ceilings and walls at the dealers, making it look like a real spider web.

The action with the posters was a huge success. From all the curious people impacted by the webs at least 50% ended up getting interested and learning more about the 2011 Adventure line.