A Media Format, which completes the launch campaign of new car Fiat Bravo: •High activation degree•Viral and cross-media dynamic •Web, cinema and UGC combination.Objective: creation of a community through the target identification with the brand mission Concept: Reward those who are really “Bravo” inviting people to tell by a video how good they have been in particular moments.

Target: people between 25/40 years with a middle-high education and wage.

Competition: Competition between videos created on line and those realized by cinema’s audience, acting on their passion for participation and protagonism.