The event gathered a lot of people that comprised our target audience. The idea helped us communicate effectively the different types of cars that make up the 500 family. It provided a different kind of car testing, something new that goes very well with the Fiat 500 personality.

Tickets were sold out days before the event and we had to add runs. We grew our data base of potential buyers by more than 1,800, saw an increment of 16% in dealership visits and sales grew by 4%. But most importantly, hundreds of people had a great time in our cars. Just what the spirit of a 500 is all about.­­