Load it up Ducato! Wholesale markets were a perfect place to demonstrate the loading capacity of trucks. In order to engage them, Ducato mock-ups were used for demonstrating shelves resembling Ducato’s delivery truck at various wholesale chain stores in major cities across Turkey. The project was supported with a stand outside the market where the details were given about the campaign and invited consumers for a test drive.

Ducato sales increased by 38%. Also 9.852 individual data was collected which gave us a chance to use this data for future campaigns.