Cannes Lions
ARC WORLDWIDE, London / FIAT GROUP / 2007
Overview
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Credits
Outcome
The results are already incredibly positive. In the one month since the pack dropped (and over the normally quiet Christmas period), this piece generated 165 vehicle sales at a profit of £148,190. Which means, so far, this pack has produced an ROI of 2.47:1 – an incredible result to achieve after just one month in a highly competitive market.
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12 items