The new Mercedes-Benz C 63 AMG has incredible acceleration. We wanted people to feel this for themselves in a completely new experiential manner.To make this happen, we filmed a commercial and then aired it on Emirates in-flight movie screens at exactly the same time as the plane was accelerating down the runway.

This enabled viewers to watch the car accelerate on the screen, while experiencing the incredible G-Force for themselves.As the G-Force pushed viewers back into their seats they experienced the closest feeling to an actual test drive.

This commercial is airing during April 2010 so results are not yet available.