Cannes Lions
LEO BURNETT BRASIL, Sao Paulo / FIAT GROUP / 2008
Overview
Entries
Credits
Execution
The Action that involved several coordinators was carried out in some of the biggest soccer stadiums in Brazil, always targeting games with large public turnout. The budget was around 20,000 dollars, a lot less than the production of a quality photograph for a conventional magazine ad.
Outcome
This undoubtedly increased the perception of the target concerning the benefits of the product, consequently helping sales.
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12 items