Cannes Lions
DENTSU, Tokyo / TOYOTA / 2009
Overview
Entries
Credits
Execution
The concept "Let‘s make only your unique theme music from the profile of SNS “mixi”." The profile data of user information is converted into user’s unique music by MUSIC DRIVER.If the user rearranges the music character, they can compose original music.
Users can have a good fun time with informing friends by pasting this to their own diary, listening to friend’s music, or commenting each other.In addition, a popular musician “Mihimal GT” was among the young people who also participated. And an original theme music contest was held.
Outcome
In SNS “mixi”, MUSIC DRIVER became popular and many users pasted their theme music at their own profile page or diary.To pile up the user’s communications, “MUSIC DRIVER” became an indispensable driver and application.TOYOTA bB drives in SNS “mixi” with music and friends.
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