Ever since its launch in India, the Fiat Linea has been synonymous with 'admiration guaranteed'. The client was looking to reinforce this brand message on a shoe-string budget, ruling out traditional mass media such as television and print. The challenge was to demonstrate the stunning looks of the Linea through radio.

We all know that it is not unusual for a car owner to be smitten by his car. But what if the car is as good looking as the new Fiat Linea? The owner’s love can easily escalate into a crazy obsession. The radio spot brings one such situation to life.