We created, together with Brazil's hippest radio station on the dial, Rádio Eldorado, the project Mashups Stilo Dual Logic Experience. Mashup is the name given by DJs for a merger of two songs in order to form a third song with a personality of its own: what would be the result of a Strokes song merged with Beyoncé?The radio's DJs created the Mashups and listeners were invited to vote, through a website, on which Mashup they would like to hear, and the best voted Mashups were played.

The idea generated considerable engagement of listeners and the number of voters exceeded 15000 in the first 20 days of the action. The car has achieved successful sales, and its entire production for the second quarter is already sold.