Cannes Lions

FIAT PALIO

Bhtec e:house, Belo Horizonte / FIAT GROUP / 2001

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"Choose your Adventure" Four characters, three situations and lot's of fun. This is how Bhtec built the brand new hot site of Palio Adventure, Fiat Auto's newest car. Produced directly for a young audience, the whole project is a great opportunity to get deep inside the Car. While you get in touch with the animated cartoons, you are also able to discover all improvements of the new release: a perfect car for those who like to make choices. Beaches, tracks and fields, mountains and cities. Choose your adventure and Palio Adventure takes you there! Choosing color, optionals and the best way ofpayment, you can build your own Palio Adventure experience the way you have always dreamed. Practical and dynamic, the hot site became real entertainment, full of fun and joy. The hot site reached successfully all the objectives of the campaign.

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