A special version - Nissan Juke m2o - was created and, in order to increase the product awareness, a Summer Tour with a product placement and the online DJ contest 'Remix2Mix' was set up.

The participants had to remix a DJ Provenzano’s track, upload it on remix2imx.nissan.it, and share it on social networks to be voted.

The first 20 rated tracks were judged by a technical jury to have the final winner.

The award was a 3 months internship in m2o radio.

1,400 participants

58,000 votes

100,000 user on the platform

25,000 contacts during the events