Cannes Lions
LEO BURNETT BRASIL, Sao Paulo / FIAT GROUP / 2006
Overview
Entries
Credits
Description
Inspired by the movie "Rocky", the film reproduces classical scenes from the boxer’s workout routine, but instead of the “Italian stud”, we see the performance of the Palio 1.8 R – vehicle targeted at those who enjoy sports cars, with a more powerful engine and accessories the typical of a Tuning car.
Similar Campaigns
12 items