Cannes Lions

FIAT PALIO

LEO BURNETT BRASIL, Sao Paulo / FIAT GROUP / 2006

Film

Overview

Entries

Credits

Overview

Description

Inspired by the movie "Rocky", the film reproduces classical scenes from the boxer’s workout routine, but instead of the “Italian stud”, we see the performance of the Palio 1.8 R – vehicle targeted at those who enjoy sports cars, with a more powerful engine and accessories the typical of a Tuning car.

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12 items

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