We decided to use stickers on the doors of 5 elevators at the WTC, a busy business center in São Paulo, during Proxxima, an important annual media event. The stickers gave the illusion the doors were not closing properly, with the objective of introducing the benefits of the parking sensor of Fiat Punto.

The action was discussed by the more than 700 marketing directors and policymakers from large companies attending the event. As a result, sales of Fiat Punto increased in such a way that, today, there is an approximately 6-month wait for a Fiat Punto.