A voice explains over a future-retro screen that we are about to witness the first telepathic spot in history. As proof of it, every time a TV viewer thinks, "Hey, that’s a nice car", the screen will give them a life lesson.

Then we start seeing close ups of the Fiat Punto until we see a full take of the car and the voice of a computer says: "What goes around comes around". The spot continues and other life lessons interfere with the commercial until the end.