Cannes Lions
RPA, Santa Monica / HONDA / 2006
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Open on an invitation down the rabbit hole: a super extreme close up of the Civic SI tailpipe. Beat. We plunge into the portal and into an animated city. Think New York in August. Down alleys, atop buildings, the urban spread is the Civic's playground. Celebrating it's extroverted new design, we watch the car like a roller coaster ride, tumbling over rooftops and soaring through the air. This is the spirit of the new Civic. It's not about logistics and practical temperment anymore. This is a new world, fueled by new power, new confidence, and a little imagination.
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