The media you can’t escape from when watching a football game, either in the station or in front on the television is the advertising banner around the playing field. Putting our advertising here, fascinating crosses and goal kicks got loaded by a Fiat Punto MyLife product message.While modern advertising banner around the playing fields are made out of LED, why not bringing this media to life. Instead of the simple one-shot image, the Fiat Punto MyLife drives in a very dynamic way around the playing field revealing its product name.

Through the immense media coverage, we’ve reached more than 15m people with our product message. And they did not only see the car. The number of test drives right after the event increased by 20%. And even if you ‘YouTube’ the event today, you’ll find our message in the cut-outs.