Web special covering the launch of the new Mercedes-Benz B-Class. The aim of the dialogue-based online concept is to familiarise the young, Internet-experienced target group with the new vehicle segment and to make the segment easily accessible. In addition to product information, users can also access over eleven hours of music, audio books, games and magazines, which can be downloaded for free. To cast the vehicle in a perfect light, both indoor and outdoor photo shoots were organised especially for the site.