Cannes Lions

FIAT RAIN SENSOR

LEO BURNETT BRASIL, Sao Paulo / FIAT GROUP / 2009

Awards:

1 Shortlisted Cannes Lions

Overview

Entries

Credits

Overview

Description

a football match transmission on TV. Suddenly the screen becomes grey and we can hardly see the football players. Fortunately, Fiat New Linea with rain sensor takes out the grey to leave a clean screen.Fiat Palio with rain sensor.

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