The human body is a perfect machine. So it’s to humans we should look for inspiration when it comes to engineering. If humans can breathe producing very little CO2, why shouldn’t cars work like that? If a woman’s belly can transform and transport up to three or more babies, why don’t we design cars with the same versatility? Every commercial of this campaign takes its cue from the observation of a clever and suprising human characteristic, to shows how Fiat create cars that resemble people, and enhance their daily lives. Inspired by the best machines ever. Humans.