Cannes Lions

FIAT STILO 1.8 FLEX

LEO BURNETT BRASIL, Sao Paulo / FIAT GROUP / 2006

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The well-humored plot is set in an ethereal ambience, where a magnificent Stilo is being tenderly washed by beautiful women; while it is being parked in a perfect garage, it has its sublime moment broken by a voice coming from far away that says "wake-up". The scene cuts to a young man hitting the hood of a humble dark red vehicle, telling it to wake-up. The announcer explains: New Stilo 1.8 Flex. Everything your car has always wanted to be.

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