With a bottle of FIBE MINI, food fiber drink, you can take food fiber of 18 lettuces and vitamin C of 15 lemons.To impress this appealing points, we created 2 "imaginary competitive products" which overstate the appealing points, and we made its advert.One is "LETAMON/a brand-new vegetable", which is the combination of a lemon and a lettuce.The other is "SUPER LETTUCE & GREAT LEMON/a brand-new product", which is a super beauty drink and has not sold anywhere.We made elaborate websites for these products, as well as TV spots. Users who watched the spots and came to the site are told "Not Found". These products do not exist. Take FIBE MINI.

FIBE-MINI is a drink containing dietary fiber as in 1.8 heads of lettuce & Vitamin C as in 15 lemons in just a bottle. To reacknowledge the benefits of this product, we came up with an exaggerating way of appealing the benefits. Introducing “A brand-new mysterious vege-fruit, uniting lettuce & lemon” and “Likely but unlikely drink, SUPER LETTUCE & GREAT LEMON”, 2 dummy competing brands for FIBE-MINI.