The commercial tells the story of a man who has to make a difficult decision. He must choose between the happiness of his dog and that of his wife. Thanks to his Pipe Glass full of Schweppes, he is able to reflect and make the perfect decision.

Using the concept 'Schweppes. Separating the Men from the Boys since 1783', the Schweppes Pipe Glass was the central element of the integral and direct campaign. The glass was present in every spot, harnessing the ritual of consumption and highlighting the role of the glass as the backbone of the campaign.

In just three months, Schweppes increased its sales volume by 96%.

Brand awareness grew from 0% to 83%.

The campaign was a huge success and consumers requested the Pipe Glass via Twitter, Facebook, and by calling in.