Now that Cheech and Chong are getting older, they need a new kind of magic from their brownie – the magic of fiber. Join Cheech and Chong in their greatest movie yet, as they deliver thousands of magic brownies to flaming pole (a Burning Man-esque desert festival) to help launch General Mill’s New Fiber One 90 Calorie Brownie. This online only quest was driven by Twitter and Social Media and filled with explosions, hippies, friendship, talking dogs, redemption and brownies. Chewy, chocolaty brownies that get you high…on fiber. Wait, I thought we were talking about something else.