Spikes Asia
DENTSU JAYME SYFU, Makati City / UNILEVER / 2018
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The “FIELD GOOD TRIP is a field trip to a farm-- but with a twist. The moms can secretly go too! This allows them to watch their kids secretly from hidden tents. There will a “good challenge” waiting for these kids. Each one will encounter an old lady planting some seedlings. In the course of their conversation, she will accidentally lose her balance from her stool and fall on the muddy ground. The test of goodness: Will he react fast and help her, unafraid to get all muddied? Or will he hesitate and leave, afraid of getting dirty? This crucial moment is witnessed by each mom. Seeing their kids being helpful despite getting dirty, made them feel proud. They’ll suddenly look at dirt in a whole new light. They finally understood that with Breeze, it’s easier indeed to wash away dirt, that it is to bring up a good child.
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