Cannes Lions
LEO BURNETT FRANKFURT, Frankfurt / PROCTER & GAMBLE / 2009
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Imagine the seconds before seeing a blockbuster film. You can’t wait for the cinema curtain to open. All eyes focus on the deep red curtain. It’s an effect you can compare to using Koleston. It demands that all eyes are on you. That’s why cinemas became our platform. The glamour of Hollywood fit perfectly to both the product and our target group. The communication was always used during films intended for a female audience.
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