With each game that rolls around in a football season, lucky socks are donned, hands are clenched, prayers are raised to the gods of football… and EA SPORTS™ FIFA is played. Because playing FIFA 12 is an essential part of a rich footballing life. It enables you to live and express your love of football. It was this simple insight that led to the 'Love Football, Play Football' campaign, in which Wayne Rooney leads an all-star cast. The ad premiered in the UK at the beginning of the Premiership League 2011-2012 season.