The 2.5 metre high matchball sat in front of the largest billboard in the country, featuring England striker Steven Gerrard. It looked like Gerrard was striking the ball. A match commentary was broadcast by loudspeakers as people were strapped inside. Then, just as Gerrard boots it, the reverse bungee was blasted into the air at over 170km/h. The screaming occupants experienced what it’s like to ‘Be the Ball’. Then walked away with an ‘in-ball’ DVD recording.

The event made national TV News and ran for three weeks.• 64.57% INCREASE IN YEAR ON YEAR SALES FOR THE FOOTBALL CATEGORY• $434,370 NZD WORTH OF PR VALUE RECEIVED TO DATE.• OBTAINED $797,111 NZD WORTH OF MEDIA COVERAGE.