Signal disturbance is the first thing that goes to your mind and draws your attention to this ad. This is when the disturbance turns into a music piece leading to the brand communication.

With this ad, we try to communicate that even a disturbance will sound like music on the fully loaded mobile phone Onida KYT. The impact of the ad was clearly noticeable when the audience was forced to pay attention whenever the ad was on air. Moreover, the ad was made into a mobile ringtone, which got distributed overnight across the country.