Danone is quite huge in Morocco. It is no ordinary consumer product, but has been part of the fabric and culture for fifty years now. It is the number one selling consumer product in the country, and is larger than Coke and Pepsi combined. When you want yogurt in Morocco you say "Danone"

We wanted to cast a real mother and real child for our film. No actors no models no casting agencies. And we went out to the streets finding mothers, we did a giant search for mothers on social media. And in the end we found a brilliant mother of one, who was also 4 months pregnant. She had zero acting experience but she had the brilliant tired and fatigued look that mothers have. We loved her instantly. The child is also real, and not an actor and had no advertising experience whatsoever.