Cannes Lions

FIGHT AGAINST AIDS

LEO BURNETT PARIS, Paris / SIDACTION / 2008

Awards:

1 Shortlisted Cannes Lions
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Film
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Description

Naked men and women are writhing and twisting in passion inside a giant sand timer. Then, at ten second intervals, they fall one after the other into the sand below. Every 10 seconds, even in 2007, one person dies of AIDS somewhere in the world.

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