You’ve heard of FOMO, but what about FOMU? In its latest campaign via DDB Melbourne, British Paints is calling on novice painters across Australia and New Zealand to fight the FOMU. FOMU encompasses all of the things that can feel like barriers to starting a new paint job. It’s the quiver in your hand as you put the roller to the wall. The indecision in the face of a thousand colour swatches. The all-consuming thought that if something can go wrong with a painting job, it probably will.