We designed Air Hockey Tables, shaped just like the pan, with a special puck that looked like a fried egg. When people played on the table, the ‘fried egg’ puck slipped and slid around the pan-shaped tables demonstrating the non-stick quality of Nirlep’s cookware in a fresh and interesting way.

The Air Hockey idea worked perfectly. It caught the eye of mothers when they accompanied their children to the mall and made the point in a fun, surprising and unforgettable manner. Just what a boring category needed. An idea for non-stick cookware that really stuck. The launch was succesfull and enquiries at stores were aplenty. Sales and coverage for the brand were far higher than expected.