Cannes Lions

AUSTRALIAN AIR FORCE

UM, Sydney / AUSTRALIAN DEFENCE FORCE / 2012

Film
Film
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Overview

Entries

Credits

OVERVIEW

Execution

THE CALL OUT:Partnering with the top 6 universities across Australia, we created giant flight simulators and challenged hundreds of students to see if they had what it takes to become a real life Top Gun.A RAAF pilot handpicked the 75 most talented students who were invited to the next stage of the process – an exclusive Top Gun event.THE EVENT:The event enabled the recruits to test their skills, hear from RAAF pilots and find out more about how to apply for the intensive training programme.The night ended with a special screening of the classic 80’s movie that continues to inspire and excite young Australians – Top Gun.AMPLIFICATION:Content from the event was captured and seeded across social networks.We wanted students themselves to spread the word of what it takes to become a pilot and encourage their friends to find out more.

Outcome

N.B. Due to Australian Government confidentiality agreement the results cannot be viewed, shared or distributed beyond the judging panel.See confidential information.

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