For 20 days, we had Pablo look for his ideal girlfriend on Facebook.One girlfriend per day: 20 days, 20 girlfriends.Anybody who wanted to hook up with Pablo had to argue why she was the best candidate and get her friends’ approval. The one who accumulated the most “Likes” got to become Pablo’s real girlfriend and attend the premiere of Una hora más en Canarias with one of the most sought-after actors in Spanish cinema.

In 20 days during the summer and without paid media, Pablo managed:• Over 2,000 requests from girlfriends and boyfriends.• Over 15,000 “Likes”.• Exposure in 50 blogs, including the super famous Poprosa and Fandemia.• 185,000 impacts on the target audience.Una hora más en Canarias managed to become the fourth most successful film at the box office on its opening weekend, with 30% less copies in distribution.