We took the word “play” literally and placed special bowling balls in bowling alleys to bring the product benefits of “Play” to life.

The special bowling balls were covered with stickers shaped as women. We placed these stickers “specifically” around the holes of the bowling balls.

Whenever players got a gutter ball, two sexy promotion girls came over and surprised them with a free sample of lubricant.

People interacted with the product and brand in a fun way. The Beate Uhse online store was satisfied by the increase of sales and traffic on the website.