GI proposed an original and off-beat approach of the subject, to allow consumers to find on-line what they like in the movie. It was a two steps aproach, addressed to two different type of consumer publics, but supposed to benefit one to the other:- A non official activity- Layout: Three parallel websites of the most important characters of the movie, with single URLs for each, and two contextual websites to set up the background (the situtation in le sentier and the situation in the distribution sector. All the websites are created to be "viral" and to create on-line buzz.- Mediatisation: The launching of the five websites has been supported by an e-mailing with prizes.- An official activity:- Layout: The official website of the movie, including all the official information, extracts, a reporting of the events around the movie, a game with on-line partners, links to the non-official sites.- Mediatisation: - On line partnerships with major websites - E-mailing - RPs