The Dubai International Film Festival is striving to break down cultural barriers by showing films from all over the world. The variety of films that the festival screens is also a reflection of Dubai's multi-cultural population. The commercial aimed to show how cinema can have an impact on people in their everyday lives and the way people adopt certain aspects of either famous movie stars or iconic images from films for themselves. Through different vignettes the commercial utilised the attraction to film to question stereotypes and also demonstrate the festival's mandate, which is to bridge cultures and meet minds.