Kia approached Disney about a promotion after seeing trailers of Chicken Little, hoping to drive consumers to their showrooms. The idea of an exclusive Chicken Little premium to give away in showrooms was settled on as a promotional mechanic.

Kia reported excellent response, with significant increase in traffic in the showrooms. In fact, the promotional event was shortened from four to three weeks due to excessive demand for the 7” Chicken Little plush (A total of 10,000 plush were delivered to Kia showrooms).

Chicken Little was the top box office draw for its first two weekends in release, earning nearly $2 million (US) in Taiwan.